Most automotive dealer websites have abandoned the cookie cutter design
approach from years ago in favor of more sophisticated websites that
are used to leverage additional sales leads. Today, car shoppers are as
web savvy as ever, and as everyone else on the Web is catering to their
new found savviness and thirst for better information, so too is the
auto buying industry who have been scrambling to employ the latest web
design and marketing techniques to grab buyers’ attention and help to
steer them to dealership lots.