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February 25th, 2008

My Passion For Everything Custom

As far as I can remember my youth in France, I always had a passion for everything American custom culture (Dean’s & Brando’s movies, rock & roll, hot rods, Harley’s, Von Dutch art, etc). For example, I became the coolest kid on the block by customizing my model cars and motorcycles. I had to have my first bike stolen in the street of Paris, an electric blue Harley-Davidson Electra Glide, to realize I was so much in love with her. I was inconsolable, heart broken, with no money to replace it. Certainly the 1st time in my life than an inanimate object (but is it?) caused me such pain. Then intense business life in advertising in a big city prevented me to ride much until a new love, human this time, and American, of course, made me settle definitively in the US.


February 17th, 2008

My Passion For Everything Custom

As far as I can remember my youth in France, I always had a passion for everything American custom culture (Dean’s & Brando’s movies, rock & roll, hot rods, Harley’s, Von Dutch art, etc). For example, I became the coolest kid on the block by customizing my model cars and motorcycles. I had to have my first bike stolen in the street of Paris, an electric blue Harley-Davidson Electra Glide, to realize I was so much in love with her. I was inconsolable, heart broken, with no money to replace it. Certainly the 1st time in my life than an inanimate object (but is it?) caused me such pain. Then intense business life in advertising in a big city prevented me to ride much until a new love, human this time, and American, of course, made me settle definitively in the US.


February 5th, 2008

Respect And Protect The True Custom Builders

When I am asked what kind of customized bikes people will want to ride next year, in 5 years or in the future, I usually answer that I don’t care. When I started building custom bikes professionally 15 years ago, I made a choice that I never reneged on: to never to duplicate a one-off bike built for a client, even its color, whatever the amount of money offered to me. There is just something about each individual that sets him apart. So, since two clients will never be alike, the same should be true of their custom motorcycles. It’s what true custom builders do: they innovate for each client. Because we are a close knit community, yes we launch big new trends, choppers, bobbers or whatever. But inside each trend a true custom builder can be identified by the fact that with each new project he is able somewhat to reinvent a style, to bring new ideas mechanically & aesthetically. It’s what makes him a true custom builder.


January 13th, 2008

My Passion For Everything Custom

As far as I can remember my youth in France, I always had a passion for everything American custom culture (Dean’s & Brando’s movies, rock & roll, hot rods, Harley’s, Von Dutch art, etc). For example, I became the coolest kid on the block by customizing my model cars and motorcycles. I had to have my first bike stolen in the street of Paris, an electric blue Harley-Davidson Electra Glide, to realize I was so much in love with her. I was inconsolable, heart broken, with no money to replace it. Certainly the 1st time in my life than an inanimate object (but is it?) caused me such pain. Then intense business life in advertising in a big city prevented me to ride much until a new love, human this time, and American, of course, made me settle definitively in the US.


January 5th, 2008

Respect And Protect The True Custom Builders

When I am asked what kind of customized bikes people will want to ride next year, in 5 years or in the future, I usually answer that I don’t care. When I started building custom bikes professionally 15 years ago, I made a choice that I never reneged on: to never to duplicate a one-off bike built for a client, even its color, whatever the amount of money offered to me. There is just something about each individual that sets him apart. So, since two clients will never be alike, the same should be true of their custom motorcycles. It’s what true custom builders do: they innovate for each client. Because we are a close knit community, yes we launch big new trends, choppers, bobbers or whatever. But inside each trend a true custom builder can be identified by the fact that with each new project he is able somewhat to reinvent a style, to bring new ideas mechanically & aesthetically. It’s what makes him a true custom builder.


January 1st, 2008

Respect And Protect The True Custom Builders

When I am asked what kind of customized bikes people will want to ride next year, in 5 years or in the future, I usually answer that I don’t care. When I started building custom bikes professionally 15 years ago, I made a choice that I never reneged on: to never to duplicate a one-off bike built for a client, even its color, whatever the amount of money offered to me. There is just something about each individual that sets him apart. So, since two clients will never be alike, the same should be true of their custom motorcycles. It’s what true custom builders do: they innovate for each client. Because we are a close knit community, yes we launch big new trends, choppers, bobbers or whatever. But inside each trend a true custom builder can be identified by the fact that with each new project he is able somewhat to reinvent a style, to bring new ideas mechanically & aesthetically. It’s what makes him a true custom builder.


December 24th, 2007

My Passion For Everything Custom

As far as I can remember my youth in France, I always had a passion for everything American custom culture (Dean’s & Brando’s movies, rock & roll, hot rods, Harley’s, Von Dutch art, etc). For example, I became the coolest kid on the block by customizing my model cars and motorcycles. I had to have my first bike stolen in the street of Paris, an electric blue Harley-Davidson Electra Glide, to realize I was so much in love with her. I was inconsolable, heart broken, with no money to replace it. Certainly the 1st time in my life than an inanimate object (but is it?) caused me such pain. Then intense business life in advertising in a big city prevented me to ride much until a new love, human this time, and American, of course, made me settle definitively in the US.


December 21st, 2007

My Passion For Everything Custom

As far as I can remember my youth in France, I always had a passion for everything American custom culture (Dean’s & Brando’s movies, rock & roll, hot rods, Harley’s, Von Dutch art, etc). For example, I became the coolest kid on the block by customizing my model cars and motorcycles. I had to have my first bike stolen in the street of Paris, an electric blue Harley-Davidson Electra Glide, to realize I was so much in love with her. I was inconsolable, heart broken, with no money to replace it. Certainly the 1st time in my life than an inanimate object (but is it?) caused me such pain. Then intense business life in advertising in a big city prevented me to ride much until a new love, human this time, and American, of course, made me settle definitively in the US.


December 21st, 2007

Respect And Protect The True Custom Builders

When I am asked what kind of customized bikes people will want to ride next year, in 5 years or in the future, I usually answer that I don’t care. When I started building custom bikes professionally 15 years ago, I made a choice that I never reneged on: to never to duplicate a one-off bike built for a client, even its color, whatever the amount of money offered to me. There is just something about each individual that sets him apart. So, since two clients will never be alike, the same should be true of their custom motorcycles. It’s what true custom builders do: they innovate for each client. Because we are a close knit community, yes we launch big new trends, choppers, bobbers or whatever. But inside each trend a true custom builder can be identified by the fact that with each new project he is able somewhat to reinvent a style, to bring new ideas mechanically & aesthetically. It’s what makes him a true custom builder.


December 18th, 2007

Why Do We Customize Motorcycles

No two persons are alike. There is just something about each of us that set us apart from others. Since we are born we want to affirm our own personality, define and project our unique style and make ourselves more desirable both personally and professionally. And when you think about it, all our life is spent trying to escape pain and find pleasure in all our endeavors. We personalize the way we dress, customize our environment, our home decoration, the objects we use, etc and never stop dreaming about new solutions to make everything touching our lives look and work better. And it’s the only way we can live because people who don’t have dreams don’t have much.



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